diff --git a/package/gluon-core/check_site.lua b/package/gluon-core/check_site.lua
index e49f8b03..fba23456 100644
--- a/package/gluon-core/check_site.lua
+++ b/package/gluon-core/check_site.lua
@@ -4,6 +4,17 @@ need_string_match(in_domain('domain_seed'), '^' .. ('%x'):rep(64) .. '$')
 
 need_string(in_site('default_domain_code'))
 
+need_string(in_domain('domain_name'))
+
+function check_alias(k, conf_name)
+	assert_uci_name(k, conf_name)
+
+	local path = string.format('domain_aliases[%q]', k)
+	need_string(in_domain(path))
+end
+
+need_table(in_domain('domain_aliases'), check_alias, false)
+
 if need_table('opkg', nil, false) then
 	need_string('opkg.lede', false)
 
diff --git a/package/gluon-core/luasrc/usr/lib/lua/gluon/site.lua b/package/gluon-core/luasrc/usr/lib/lua/gluon/site.lua
index 38d6ad67..3846b3ab 100644
--- a/package/gluon-core/luasrc/usr/lib/lua/gluon/site.lua
+++ b/package/gluon-core/luasrc/usr/lib/lua/gluon/site.lua
@@ -29,7 +29,11 @@ local domain = (function(site)
 		dc = site['default_domain_code']
 	end
 
-	return read_json('/lib/gluon/domains/'..dc..'.json')
+	local domain = read_json('/lib/gluon/domains/'..dc..'.json')
+	if domain['domain_aliases'] and domain['domain_aliases'][dc] then
+		domain['domain_name'] = domain['domain_aliases'][dc]
+	end
+	return domain
 end)(site)
 
 
diff --git a/package/gluon-site/Makefile b/package/gluon-site/Makefile
index 3eac0048..8b67b1d7 100644
--- a/package/gluon-site/Makefile
+++ b/package/gluon-site/Makefile
@@ -49,7 +49,15 @@ define Build/Compile
 	ls $(call qstrip,$(CONFIG_GLUON_SITEDIR))/domains/*.conf > /dev/null # at least one domain cfg has to exist
 	GLUON_SITEDIR='$(call qstrip,$(CONFIG_GLUON_SITEDIR))' lua -e 'print(assert(dofile("../../scripts/site_config.lua")).default_domain_code)' > $(PKG_BUILD_DIR)/default_domain_code
 	ls '$(call qstrip,$(CONFIG_GLUON_SITEDIR))'/domains/$$$$(cat $(PKG_BUILD_DIR)/default_domain_code).conf # ensure default_domain_code exists
-	for domain_cfg in `find $(call qstrip,$(CONFIG_GLUON_SITEDIR))/domains/ -iname \*.conf -printf "%f\n"`; do dc=$$$${domain_cfg%.conf}; GLUON_SITEDIR='$(call qstrip,$(CONFIG_GLUON_SITEDIR))' lua -e 'print(require("cjson").encode(assert(dofile("../../scripts/domain_config.lua")("'$$$${dc}'"))))' > $(PKG_BUILD_DIR)/domains/$$$${dc}.json; done
+	rm -f $(PKG_BUILD_DIR)/domains/*.json
+	for domain_cfg in `find $(call qstrip,$(CONFIG_GLUON_SITEDIR))/domains/ -iname \*.conf -printf "%f\n"`; do \
+		dc=$$$${domain_cfg%.conf}; \
+		GLUON_SITEDIR='$(call qstrip,$(CONFIG_GLUON_SITEDIR))' lua -e 'print(require("cjson").encode(assert(dofile("../../scripts/domain_config.lua")("'$$$${dc}'"))))' > $(PKG_BUILD_DIR)/domains/$$$${dc}.json; \
+		aliases=$$$$(GLUON_SITEDIR='$(call qstrip,$(CONFIG_GLUON_SITEDIR))' lua -e 'for alias_name, _  in pairs(dofile("../../scripts/domain_config.lua")("'$$$${dc}'")["domain_aliases"] or {}) do print(alias_name.." ") end'); \
+		for alias in $$$${aliases}; do \
+			ln -s $$$${dc}.json $(PKG_BUILD_DIR)/domains/$$$${alias}.json; \
+		done; \
+	done
 	$(call GluonBuildI18N,gluon-site,$(GLUON_SITEDIR)/i18n)
 endef
 
diff --git a/package/libgluonutil/src/libgluonutil.c b/package/libgluonutil/src/libgluonutil.c
index 36eecbc2..8510ef2a 100644
--- a/package/libgluonutil/src/libgluonutil.c
+++ b/package/libgluonutil/src/libgluonutil.c
@@ -281,7 +281,6 @@ struct json_object * gluonutil_load_site_config(void) {
 
 	snprintf(domain_path, sizeof domain_path, domain_path_fmt, domain_code);
 
-	free(domain_code);
 
 	struct json_object * domain = json_object_from_file(domain_path);
 
@@ -290,6 +289,24 @@ struct json_object * gluonutil_load_site_config(void) {
 		return NULL;
 	}
 
+	json_object * aliases;
+
+	// it's okay to pass base == NULL to json_object_object_get_ex()
+	if (!json_object_object_get_ex(domain, "domain_aliases", &aliases))
+		goto skip_name_replacement;
+
+	json_object * aliased_domain_name;
+
+	if (!json_object_object_get_ex(aliases, domain_code, &aliased_domain_name))
+		goto skip_name_replacement;
+
+	// freeing of old value is done inside json_object_object_add()
+	json_object_object_add(domain, "domain_name", json_object_get(aliased_domain_name));
+
+skip_name_replacement:
+
+	free(domain_code);
+
 	// finally merge them
 	return merge_json(domain, base);
 }